The Aston Martin Lagonda Concept celebrates 100 years of car production under the Lagonda brand, a stunning contemporary evolution of this evocative name. The modern Lagonda marries functionalism with luxury, through organic forms, rich materials and complex surfaces. The car is based on an advanced platform that is tailored to accommodate a broad range of [...]
The Aston Martin Lagonda Concept celebrates 100 years of car production under the Lagonda brand, a stunning contemporary evolution of this evocative name.
The modern Lagonda marries functionalism with luxury, through organic forms, rich materials and complex surfaces. The car is based on an advanced platform that is tailored to accommodate a broad range of future powertrains, including flexfuel, low emission diesel and hybrid systems.
The Aston Martin Lagonda Concept is a four-seat international tourer, an avant-garde luxury car that draws inspiration from the brand’s illustrious past as well as the visual language of speedboat design, the spacious individualist environment of the upper class cabin and the bespoke feel of contemporary modern furniture. Inside, the four generous seats are divided into two zones, front and rear. The result is a relaxed, rich environment that envelops you in warm, tactile materials.
Marek Reichman, Aston Martin’s Director of Design, describes the Aston Martin Lagonda Concept’s design language as a fusion of fluid shapes mixed with hard, constructed lines. This organic, emotional approach eschews upright surfaces in favour of broad, flowing bodywork around the spacious passenger cabin.
Lagonda’s return signals a major expansion of Aston Martin’s product line, taking the company into new and emerging markets around the world. To demonstrate the Lagonda vision, the Aston Martin Lagonda Concept has been created, a car that epitomises the intersection of craft, design and technology with Aston Martin’s established high performance expertise.
The Aston Martin Lagonda Concept is an avant-garde luxury vehicle; with powerful four-wheel drive, a four-seater car that will satisfy the most discerning and demanding owner. The concept demonstrates a commitment to innovative new propulsion technologies, new materials and elegant forms.
“The Lagonda is the luxury car of the future,” says Aston Martin Chief Executive, Dr Ulrich Bez, “a combination of total usability, a new form and innovative new technology and materials.”
The return of Lagonda fulfils a long-term vision. Aston Martin’s modern era began in 2001 with the launch of the V12 Vanquish and the construction of the award-winning headquarters at Gaydon, Warwickshire in 2003. In the years that followed, Aston Martin has launched four class-leading new products, revitalising the performance GT category and redefining automotive beauty.
Tags: aston martin, Concept, Lagonda
